Our history & vision
The roots
The story of the Maison Dynami'Arts — ART-E-SHOW association's artistic platform is rooted in a unique and sincere creative journey. From 2011, Anaële Cheroux, president of the association, explored the artistic world through photography—fashion and landscape—developing The story of the Maison Dynami'Arts — ART-E-SHOW association's artistic platform is rooted in a unique and sincere creative journey. From 2011, Anaële Cheroux, president of the association, explored the artistic world through photography—fashion and landscape—developing a keen eye for the beauty of forms, materials, and light.
However, it was handcrafted creation that gradually became her true calling. Between 2014 and 2016, she experimented with polymer clay jewelry before discovering soutache—an exceptional embroidery technique that would become her signature. In 2016, she founded the Dynami'Arts brand, However, it was handcrafted creation that gradually became her true calling. Between 2014 and 2016, she experimented with polymer clay jewelry before discovering soutache—an exceptional embroidery technique that would become her signature. In 2016, she founded the Dynami'Arts brand, specializing in the creation of unique jewelry combining soutache embroidery and crystals, where each piece is the result of meticulous craftsmanship.
In 2021, she presented her first collection at Fashion Night Couture. In February 2022, she participated in Milan Fashion Week, followed by the Titi Palacio Paris show. These experiences confirmed her intuition: the art of fashion can bring people together, move them, and create connections. It was from these encounters that the idea of a larger structure, capable of welcoming other designers, other talents, other stories, took root.
In 2013, well before the birth of Maison Dynami'Arts — ART-E-SHOW, Anaële had already taken a first step in solidarity by creating a charity calendar to benefit an association supporting children with cancer — the first concrete manifestation of a deep desire to act for others.
The birth of the association
On March 28, 2026, Maison Dynami'Arts — ART-E-SHOW was officially launched, driven by five founding members sharing a common conviction: art, fashion and handcrafted creation are powerful vectors of social connection, emancipation and solidarity.
Recognized within the Social and Solidarity Economy, Maison Dynami'Arts — ART-E-SHOW's mission is to promote artistic creation and exceptional craftsmanship, support emerging artists, and organize large-scale cultural and charitable events.
The vision
Maison Dynami'Arts — ART-E-SHOW aims to become much more than an event association. Our vision is that of a true network of mutual support, promoting skills and cultures — a place of trust where artists and creators can meet, support each other, grow together and shine.
Through a recognized annual event and a reference platform for emerging creators, Maison Dynami'Arts — ART-E-SHOW aims to create a sustainable space where artistic creation meets solidarity commitment, and where every talent — whatever their background — finds their place and their light.
Charitable commitment
Anaële Cheroux has always carried within her a desire to act for others. The creation of the non-profit arts platform Maison Dynami'Arts — ART-E-SHOW provided the opportunity to transform this aspiration into concrete actions. Each project undertaken by the platform incorporates a social dimension, serving causes that resonate with our community and our times.